![]() Restaurateurs, chefs, and entrepreneurs typically will launch their virtual brands either through a ghost kitchen or as a virtual restaurant that operates in tandem with their brick-and-mortar concept. Unlike traditional restaurant brands and concepts, virtual brands exist as digital-first delivery-only restaurant concepts that leverage delivery platforms, like Grubhub, to reach hungry diners.ĭeveloping a virtual brand is a great way to capture the growing delivery industry. Over the last few years, virtual brands have emerged as one of the restaurant industry’s largest growth opportunities.
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